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  • Aumenta Las Ventas de tu Pequeño Negocio Usando Las Redes Sociales y Una Lista de Correos Electrónicos

Aumenta Las Ventas de tu Pequeño Negocio Usando Las Redes Sociales y Una Lista de Correos Electrónicos

  • 08/05/2024
  • 4:00 PM - 6:00 PM
  • Zoom



El 5 de Augusto 2024 4:00 pm EST

August 5 2024 4:00 pm EST

Aumenta Las Ventas de tu Pequeño Negocio Usando Las Redes Sociales y Una Lista de Correos Electrónicos 

Un curso de dos horas donde veremos conceptos básicos del mercadeo y ventas: 

  • Cómo definir a tu cliente ideal 

  • Cómo hablarlea ese cliente en tu voz 

  • Cómo utilizar Instagram para potenciar tus ventas y acercarte a tus clientes 

  • El valor de tener una lista de correos electrónicos y por qué esto es algo que NO PUEDE FALTAR en tu negocio, por más pequeño que sea. 

Dictadapor Edna Cochez, chef y panadera panameña con experiencia en usar las redes sociales y un "newsletter" para lograr ventas arriba de 100K en el 2023.  Edna compartirá su experiencia de aprendizaje acerca del tema y cómo conocer estas herramientas puede representar una manera mucho más económica de mercadearse para un negocio pequeño, que invertir en los medios de comunicación tradicionales.  Habrá una sesión de preguntas y respuestas al final de la sesión. 

Growing your Small Business Sales Using Social Media and Digital Mailing Lists.  

In this talk, we cover the importance of developing effective social media strategies according to your business and target audience, and how, if used effectively as a true marketing tool, it can help you increase sales and understand your customers´ needs, at a much lower cost than traditional advertising methods.  We will discuss how to create compelling content without spending hours doing so, how to choose the correct platform, and why more followers does not necessarily mean more sales.  Attendees gain practical insights, actionable tips and tools that Edna herself uses in her business, and real-world examples to leverage the power of social media for business growth and success.  

The second part of the workshop will touch upon why email marketing is still one of the most effective ways to reach your customers, using real business examples and statistics, and why it works in tandem with a social media strategy to amplify your sales and your brand message.  We will discuss fundamental concepts of how to start a newsletter, which platforms to choose from, and how to go about getting subscribers, all while doing it in a sustainable, consistent way, for small to medium-sized business owners. 

By the end of this two-hour course you will learn basic sales and marking concepts such as: 

  • How to identify your ideal audience 

  • How to communicate with your client using your voice 

  • How to use Instagram for potential sales and to connect with your customers 

  • The value of having an email list and why this is something that CANNOT BE MISSING in your business, no matter how small it may be. 

Taught by Edna Cochez, Panamanian chef and baker with proven social media success;in 2023, Edna usedsocial networks and a newsletter to achieve sales of over 100K in 2023. Edna will share her learning experience on the topic and how knowing these tools can represent a much more economical way to market for a small business than investing in traditional media. There will be a question-and-answer session at the end of the session

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