- We believe in supporting the craft of artisan baking through community-centered education.
- We believe in a culture of continuous learning and improvement for our organization and our members.
- We are committed to equity and inclusion for BIPOC, LGBTQ and other marginalized professionals, bakers, and students. As an educational organization, we must create a safe space for all.
- We honor the global craft of baking in all its forms.
- We are focused on delivering programs and services that make measurable differences in our craft, profession, and businesses.